Instagram marketing is booming more than ever, as brands set their targets on the nearly 1 billion monthly active users the platform has today. The biggest trend? A third of users are addicted to stories, watching the content with a 24-hour time stamp on a daily basis. And, unsurprisingly, almost 90% of business stated in a recent survey that they want to increase posting stories, too. Yet with marketing departments thrown in the annual holiday frenzy, there is immense pressure on social media strategists to come up with the most engaging content for stories. Marketers who are keen to get their slice of the estimated $720 billion of holiday retail sales in the US have to be creative to compete for the attention of customers. But there are lots of conflicting ideas about the best ways to do so. For example, have you heard that images where blue is the dominant color perform 24% better than those with high concentrations of red and orange? Or that the rather dull #goodmorning, #mood and #work featured among the most used hashtags? Rather than revamping the entire social media strategy based on these random facts that marketers get bombarded with, it is worthwhile spending five minutes to take a closer look at three common myths on how to boost stories – and why they should be debunked.