Phones in the hands of children have always been a controversial topic. For example, France has banned phones in schools for children under 15 as the government is concerned that students are becoming too dependent on and distracted by their phones. But for the social media giant Instagram, schools are the perfect place for phones.
In fact, according to TechCrunch, Instagram is contemplating offering collaborative School Stories that only a few school’s students can see or contribute to. In order to make sure these Stories don’t become poisoned with bullying, Instagram’s code shows a warning that “School stories are manually reviewed to make sure the community is safe.”
This potential next step could be another advancement for Instagram’s Stories feature. The feature has attracted a lot of attention, with Shazam and Soundcloud integrating into Stories. In addition to this headlines across the web have demonstrated that Instagram Stories has become a ‘box to check’ in all Facebook campaigns and designing people’s Instagram Stories is now a million-dollar business.
For one startup, Instagram Stories can be a fantastic tool for any business. bidpin is an Instagram growth service geared towards achieving organic growth for their clients by employing specialized algorithms tailored to the client’s content to improve the follower count and engagement.
bidpin has experience analyzing the tricky metrics behind Instagram Stories since the limited lifespan makes it a challenge for marketers to analyze, yet bidpin has helped individuals and brands make the most of it by designing strategies (segmentation, partnerships and coaching) and curating content to increase awareness for their brands.
As Stories moves into a more positive direction for businesses, there is also the possibility of further advertising on the platform with Promote. The new Promote feature for Stories works similarly to Facebook’s Boost option that allows businesses to instantly show their feed posts to more users.
“I can confirm that we are testing this feature globally. We don’t have an immediate timeline for 100 percent rollout, but will keep you posted” states an Instagram spokesperson to Techcrunch.
Instagram stories is clearly on a steady path to success. As long as Instagram continues to tap into the right markets with the right users, there is no reason why this feature can’t become one of the most essential pillars in the social media industry.
Disclosure: This article includes a client of an Espacio portfolio company