For early-stage startups, trying to navigate the murky waters of media coverage can be tough. You might assume that with an impressive offering a startup should have no problem receiving coverage. However, in today’s world of busy online traffic and noise, this is not always the case. Add this to the numerous misconceptions startups have regarding getting media coverage, and it is reasonable to assume that a startup can easily go unnoticed by the media. Fortunately, there is now an alternative option.
Last week, the ESPACIO Media Incubator announced that its native advertising service, Originals Plus, will offer a special 25% discount for any startups taking part in an accelerator program. The sponsored content packages start at as low as US $199 per month.
Originals Plus offers high quality, low-cost native advertising for startups. As part of the Originals Plus package, the ESPACIO editorial team will create personalized content, based on a consultation call with the client to best craft the story they want to tell. The client can then choose which of the 30+ ESPACIO partner publications will best meet their target audiences, and from extra benefits such as the option of embedded video, promotion on social media.
Marketers are increasingly leaning on sponsored content as part of a three-pronged approach (earned, owned, paid) to guarantee they reach the right audiences in the highly competitive modern advertising landscape. According to a report from Business Insider, native ads will account for 74 percent of total ad revenue in the U.S. by 2021, as consumers are increasingly inclined to learn about products through high-quality content, rather than more obtrusive traditional ads.
From The New York Times to Forbes’ Brand Voice, most of the world’s leading publications now accept sponsored posts, and 90% of publishers state they are or are planning to roll out options in the future. Yet, sponsored posts on these publications can cost between $25,000 – $50,000 – per post, which is outside of the budgets of most startups. The $199 starting price of Originals is more suited for early-stage startups, which have lower budgets than major brands.
The ESPACIO partner publications include 150sec, Novobrief, Portugal Startups, Tech in DC, The Tech Panda, The Sociable and Inventures.eu. Its portfolio also contains high profile Spanish language publications, and vertical publications which focus on themes such as women in tech, the blockchain, media, and entertainment.
“Far too often, amazing early stage startups are going unnoticed because they don’t have tens of thousands to spend on marketing,” said Craig Corbett, Principal at ESPACIO, “We want to help startups with limited budgets to tell their own stories, and show readers the positive sides of their companies, their industries, and their ecosystems.”