Formula 1 has recently announced the launch of its very own, bespoke streaming service, which will be sold directly to consumers across two dozen markets. The service will be available in Germany, France, the US, Mexico, Belgium, Austria, Hungary and much of Latin America, costing roughly $8-$12 a month.

This is a unique breakthrough within the sports streaming industry which has faced numerous hurdles such as conflictions between TV media contracts and the quality of streaming services, to name a few.

The service will be accessible through desktop, web along with mobile and TV apps. Live experiences will be bundled with real-time data feeds, radio commentary, highlights and archive footage to provide an overall more immersive experience. A less expensive offering will also be sold without the live broadcast, reports the The Drum.

Frank Arthofer, director of digital and new business at Formula 1 stated “With the launch of F1 TV, we are beginning on the journey to build a cornerstone of our digital transformation. F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans,” also reported by The Drum.

“This is a great step forward for OTT services in the Sports world. Given the rising popularity of streaming services, as television rights expire, it is only a matter of time before sports focused streaming services become ubiquitous among fans as a preferred method for viewing big games and events,” says Dan Goikhman, CEO and co-founder of Unreel, a video tech platform that launches OTT streaming services for brands and networks.”

F1 TV now stands as F1’s biggest investment in its digital transformation to date, giving fans a new reason to get excited in 2018.


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