Mallama, the modern, natural skincare company, announces the launch of its vegan skincare range for men. The line of products is set to make skin care choices easier for men, as well as innovate the beauty industry as a whole.
The market for men’s personal care is expected to be worth $166 billion by 2022. Modern men want reliable, effective skincare solutions. Moreover, they want conscious products that can be used on a daily basis to brighten, soothe, and nourish skin, as well as offer natural hydration.
Mallama’s new line of vegan products is specially designed to be kind to skin. Made entirely from natural ingredients like coconut oil, aloe vera, and cucumber extract, all face cleansers, scrubs, toners, and moisturizers are suitable for every skin type. Mallama also dedicates 1 percent of all its revenues to support environmentally-friendly organizations. Not only are its products free from harsh chemicals, but it is also actively working toward a more sustainable planet.
Before browsing Mallama’s full selection online, customers can take the ‘Skin Test’ to personalize their skincare routines. Entering information about their environment and skin type, men can receive personalized advice on which products to use and how best to treat their skin. The Alexa skill, ‘Mallama Routines’, is also available to accompany customers through full or quick step-by-step skincare routines, ensuring maximum results from each product.
Healthy skin matters. Mallama knows that when people look good, they feel good, and when they feel good, they’re ready to take action and make a positive impact in the world. Through its practices and donations, Mallama hopes to set an example in the wellness industry, where both people and the planet are cared for.
CEO and Founder of Mallama, Rishi Sharma, says “Mallama exists to make skincare more seamless and more enjoyable – and looking ahead, we’re going to continue striving to innovate and create more products for the men of today, tomorrow, and the future.”
Disclosure: This episode includes a client of an Espacio portfolio company