With Miramix’s micro-dosing technology and goal of creating a competitive marketplace of brands, opportunities are endless. Professional dieticians and medical professionals can hand-design mixes for their patients, reducing their daily pill count and making life easier for elderly people and their caretakers.
Miramix‘s futuristic approach is revolutionizing the nutrition marketplace. Its concept allows clients to customize their orders. Individuals can buy dietary supplements, herbs, spices and natural remedies from their favorite brands or choose from hundreds of ingredients to build their own custom-tailored mixes from scratch.
“We wanted to give the industry a facelift, create a marketplace where users could get no frills information about ingredients and product mixes that they consumed” said Duane Dennis, Founder and CEO of Miramix.
Miramix prides itself on offering high quality products that come from domestic U.S. farmers and distributors. “Rather than seeing just a label on a bottle, Miramix will tell a story about each ingredient down to the harvest date and location it was made,” added Dennis.
Moreover, the startup allows for a careful mix of a specialized health-food diet, and various VMS products, all at once. The company uses industrial micro-dosing technology to individually create mixes in various packaging types containing all of the users’ needs in one dosage: the “Miracle Mix”.
Clients have the option of buying products separately, hand-crafting their own “miracle mixes” individually, or signing up to a monthly subscription option which offers them a 10% discount on all products, higher levels of product adaptability, free auto-shipping for repeat orders and a no-strings-attached cancellation policy.
Miramix has launched an IndieGogo campaign which the company hit its $10,000 goal in the first day to expand partnerships with domestic farmers and bring more production capacity online. The company aims to deliver on all pre-orders by the upcoming holiday season.
Currently, over half of U.S. adults take supplements and the market for dietary and health supplements (VMS) is projected to double its revenue to $60 billion by 2021.