Mobile First Entertainment has announced the launch of content creator-focused video app, putting the control back in the hands of performers and video revenue directly into their pockets.
Born out of frustration with leading video platforms such as YouTube and Hulu, which see content producers with huge online followings struggling to make a living from video returns, MFE was created by performers determined to see their fellow professionals receive real rewards for their artistic contributions.
Each performer will have their own branded site, including personal content and social media channels, and will receive the majority of income (75%) generated by their online videos.
“Mobile video is trending as most Millennials don’t watch TV at all! We are capitalizing on the explosion of mobile video engagement and the advertising that comes with it. MFE genuinely believes that this is the way forward for performers in the modern digital age.” Mobile First Entertainment CEO and Co-founder Saif Rahman.
Via the MFE videoapp, MFE offers personalized video channels for performers. The world of online media is changing, and more and more people are turning to their mobile phones to view their favorite shows and performers. YouTube alone receives more than half its views from smartphones and, in 2014, overall mobile phone internet usage surpassed laptops and computers for the first time.
The creators of MFE all come from acting or production backgrounds, and have experienced the tough times faced by up and coming content producers trying to make it in the showbiz world.
MFE is available now for free download on iOS and Android devices.