TIPIT’s unique video editing app is designed for people involved in the fields of creation and design, as well as those interested in video editing and filmmaking.
Existing examples of successful image and video-based communities are Vine and Instagram, with Instagram estimated to be worth $35 billion. However, the video editing that Vine offers is minimal, with basic trimming and cropping, while Instagram only allows users to add filters to their recordings. They key difference with TIPIT is that it provides video editing capabilities that belong to a video editor, like motion-tracking, incorporating external objects graphics, remixing, and more.
“Our demo has already blown away our current investors and we are still refining our final product,” explained TIPIT’s product and creative advisor, Uri Ar. “The video creators are a community that is bound to grow. The market must grow with it, and we are the first to pick up on the social media needs of this new generation of creatives.”
The TIPIT team is proud to say that its app will be the first to have mobile video editing capabilities of its kind for smartphone users. The app will soon launch on iOS, and can be used by all imaginative, ambitious and expressive individuals looking to interact with people on their wavelength.
“Our product will allow artists to unleash their creativity and challenge other like-minded people – and all from their mobile device,” added Ar.
The TIPIT team boasts the knowledge and experience to make this enterprise a success: For example, Ar was previously involved in developing a host of interactive media products, including Houzz and video platform, Metacafe.
“As a creator, you can bring your own graphic and animation to any video, which removes limits from creativity. TIPIT’s community for creators is unlike anything else currently on the market,” said Ar.