The new search engine ESPForMe aims for digital sustainability with its unique predictive algorithm that offers free ads and paid posts.

The global economy is at risk due to overreliance on Google’s advertising business model. Firstly, search engines such as Google are biased by advertising and keyword rankings and are designed to provide results which force users to click on ads instead of finding the information they need. Secondly, the current model acts as a bubble, which is at risk of bursting if a trend emerges where companies question the true ROI of Google and Facebook advertising. ESPForMe provides an alternative.

ESPForMe is powered by a search technology that doesn’t rely on keyword popularity. When a user enters search terms, the system harnesses the multi-dimensional power of the web to predict what they are looking for. Moreover, through ESPForMe anyone can click the Free Advertising link to promote any website they choose. The next person that searches a related topic in ESPForMe will see the URL as a related link.

The legality of Google’s unchallenged monopoly of the search engine market has long been questioned and has led to an official enquiry by the European Commission. According to the Guardian, in 2007, the European Commission began asking questions about Google’s holding of data and in 2010 it started interrogating the legality of Google’s dominance of search. Then in 2014 the EU ruled against Google in the “right to be forgotten” case, finding the internet company has responsibility for the information it indexes and presents.

“The world’s dependency on Google is becoming concerning,” said Scott Rummler, founder and CEO of ESPForMe. “ With ESPForMe, users can not only take advantage of the time-saving predictive search function, but also rest assured that they are not contributing to Google’s world domination of search.”

ESPforMe charges a small fee that allows users to add permanent posts within the search results themselves, which has the potential to provide more lasting value than transitory ads.



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