AppInstitute has announced 24 new high-quality apps that are customer-focused to provide for business solutions for enterprises across all sizes and verticals.

In today’s mobile world, apps are an essential part of delivering the best possible customer experience, not to mention attracting and retaining customers. However, apps can be expensive to develop and require technical expertise that is beyond many small business owners. AppInstitute aims to bridge this gap by making the power of apps accessible to enterprises of all sizes.

How? It creates hyper-focused apps that concentrate on optimizing specific aspects of a business, such as loyalty, events, booking or retail. This enables every entrepreneur to pick-and-choose the solutions they need to operate and grow their business. An  example is the new Facebook wizard, which pulls data from businesses’ Facebook pages, such as business information, image gallery and App icon images, and then suggests a template business type to use based on the Facebook business category. This makes it quicker and easier to get an app up and running with just a few clicks of a button.

AppInstitute recently released 24 new business types, which include Takeaways & Restaurants, Professional Services, Salons, Cafes, Charities and Estate Agents, and a number of innovative new features designed to make the entering the app market easy for even the least tech-savvy small business owner.

It has also added an inline browsing feature. Companies can simply drop a mobile compatible link (such as an online booking link) into the app. Users can then click on the link to the booking platform and are led directly to the booking page, without ever having to leave the app. This streamlines the service and improves the overall customer experience.

“An app should be about reducing the friction for a specific service, whether that be making an order, sending a message or requesting a booking,” said AppInsitute CEO and Founder, Ian Naylor. “We aim to keep things simple for the customer and business owner alike, and focus on creating high-quality ‘service enhancing’ apps that lower the barriers of connectivity between customers and a business.”



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