Hallmark’s Gillham Studios is entering the global stock image market with its historic art collection, making a century’s worth of exclusive, high-quality images available to the public.Gillham Studios already features more than 200,000 pieces, selected from the vault by a team of Hallmark’s designers. The images were selected because they have utility, historical value, and artistry.
“We have the unique advantage of a 100 years of creative archives plus we are constantly investing in new designs for our collection, utilizing one of the largest on-staff creative teams in the world. By stepping into this market with the Gillham Studios’ collection, we are offering something new to artists, designers, and everyone else,” said Lindsey Roy, VP of Innovation Platforms at Hallmark.
The website is fully mobile-responsive and includes industry-best, instant search capabilities. Although all images can be downloaded as standard JPG files, artwork is also available in its native formats. This leaves clients free to change colors, orientations, and styles as they see fit, and make the images their own.
“Hallmark has a unique place in culture; our imagery connects people,” said Gillham Studios General Manager, Christopher Shaw. “For more than a century, Hallmark has been helping consumers convey emotion for every occasion. Now designers, content marketers and product development teams can leverage our tremendous strengths to connect with their audiences.”
Whereas most stock photo websites offer images in a lower quality JPG format that can only be used online, the image quality offered by Hallmark also allows for offline use. Alongside that, Gillham Studios is the only stock image service that includes use for physical products in its basic license. Both Basic and Extended licensees may use the images on products such as fabric, murals, mugs, and pillows
“Hallmark didn’t want to get into this market unless we had a truly great offering,” added Roy. “We created Gillham Studios because artists and designers told us they love our creative assets and what we have is different than the rest of the market. Creatives told us that they wanted to be able to utilize our high-quality assets in a variety of different ways, beyond the categories we specialize in here.”
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