Maryland-based Easy Webcontent has relaunched EWC Presenter as Visme, an easy tool for infographics, banners and short animations and other online content.
Since 2008, Easy WebContent has been helping the tech-uninitiated realize and manage their own creative visions for digital content online. Now, the new overhauled Visme makes professional quality presentations, infographics and banners more accessible than ever, with a single powerful, integrated tool.
“Visme epitomizes everything we strive for,” says Founder Payman Taei in explaining the company’s new name. “At the core we are a visualization tool and our mission is to simplify the ability for anyone to easily translate their thoughts and ideas into engaging content. So we wanted to choose a brand name and identity that reflects this, and we believe the name Visme is a great fit for us.”
The goal, he says, was to create one tool for all your visual content needs and to open up access to an increasingly vital aspect of social and business communication.
Taei, a serial entrepreneur, explains that when he founded Visme, the internet was prohibitively dense for the average person to utilize. “It was already apparent then,” he says, “how important online presence was going to become. Now, building and maintaining a website is essentially a prerequisite for any professional or organization looking to be socially relevant, regardless of the field. Everything has changed because of the internet, but what hasn’t is how hard it is for most people to engage with their digital media in the way they want and need to.”
“You shouldn’t need to be a multi-million dollar company to produce compelling visual content. And even if you are, why would you pay some exorbitant rate to bring in a third party to do something you could just as easily handle in-house? With Visme, we put the work on the back-end of our product so that producing and editing visual content is the intuitive, creative experience it should be. Our guiding principle is that complex software and esoteric coding should never get in the way of translating thoughts and ideas to visual content.”