Cost per action (CPA) affiliate marketing network Admitad announces the launch of its free-of-charge Mobile SDK solution for full-scale CPA tracking. As part of Admitad’s mobile integration, this tool allows advertisers to gather and track CPA statistics from their mobile applications. “Admitad’s Mobile SDK solution is the first to help advertisers that engage with affiliate networks to correctly attribute the root of sale to the proper publisher,” said Daniil Spitsa, Chief Product Officer at Admitad. “Advertisers can learn which ads bring in the most customers, and the SDK can even gather information to prevent fraud.” Affiliate programs are a key driver to marketing strategies. However, there is a shortage of technological solutions for tracking users’ actions under the CPA model in mobile applications. As mobile e-commerce continues to grow – accounting for more than one-third of all U.S. e-commerce purchases last year – Admitad’s Mobile SDK is a much-needed solution. Developers for online retail shops can seamlessly embed Admitad’s Mobile SDK into the mobile applications they create. Once the tool is integrated, the SDK will automatically determine the traffic source and whether it comes from a mobile or desktop device. If it’s mobile, and the advertiser’s mobile application is installed, a user is immediately redirected to the specific page in the app where user actions are tracked and sent to the Admitad tracking system. “The Mobile SDK will allow commission gain without losses, increasing the conversion rate of advertisers’ programs. This, in turn, makes them even more attractive for other publishers.” Spitsa added. Disclosure: This article includes a client of an Espacio portfolio company


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