Using search engine marketing can be confusing and difficult, but a start-up is giving businesses of all sizes the chance to make sense of it all.

“Even large companies with CTO and CIO positions are understandably intimidated by the digital marketing landscape. But large online marketing firms take advantage of that to say, ‘Here, let me take care of everything. Just sign this check and assume it’s getting done.’ We at Keyword Aspects have a different approach,” says company co-founder Doug Berman, a corporate and M&A lawyer with extensive experience in the tech and startup industries.

“We strive to empower our clients with targeted and thorough information presented cleanly, because at the end of the day, that’s all anyone needs to run a successful online ad campaign or validate the results of their SEO and marketing providers. Our clients will know what is working and what isn’t because they’ll have it all there right in front of them.”

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