Unreel builds intelligent branded apps for networks and content owners. The platform gives publishers full control over their content, and provides them with tools to boost viewer engagement and build their community. ASN, a digital media platform serving the ever-growing outdoor/adventure sports and lifestyle community, was launched by TEN: The Enthusiast Network–content creators inspiring enthusiasts to pursue their passions. Unreel’s partnership with TEN adds an OTT streaming service platform to the ASN site.
Audiences will be able to engage in more of their favorite adventure sports by watching hours of high-quality video content through the ASN mobile app or streaming devices such as Apple TV and Roku. ASN on the OTT platform is for sports and outdoor enthusiasts in search of uncrowded surfing waves, camping sites, hiking trails, or simply those who wish to experience other wild adventures. Along with original ASN content, the OTT video platform includes curated videos from many of TEN’s brands, including SURFER, TRANSWORLD SNOWBOARDING, POWDER, TRANSWORLD SKATEBOARDING, BIKE, DEW TOUR, and more. TEN’s brands reach 38 million enthusiasts, placing its Adventure Sports Group among the top five sports media brands with the highest social strength.
“With an increase in adventure sports lovers flocking to new digital media platforms, such as ASN, we are thrilled to be able to provide OTT streaming services so that this audience can easily share their outdoor experiences,” says Unreel CEO Dan Goikhman.
The OTT video industry is worth $25 billion in annual revenues, and is predicted to exceed $64 billion in the next four years. With more than 200 OTT services in the U.S. market, Unreel empowers content providers to break free from traditional distribution methods and stand out in a crowded space. The partnership with TEN will further enhance the ASN content reach, allowing more sports enthusiasts to watch content when and where they want.
“We are always looking for new ways to connect and engage with our audiences and we’ve seen tremendous growth in video consumption across our media brands, particularly on mobile and nontraditional devices,” says Kris Heineman, Group Director, Audience and Business Development at TEN: The Enthusiast Network. “We’re excited to partner with Unreel to build the Adventure Sports Network mobile and OTT apps.”